P2P Payments Held to Drive Engagement at Banks

According to new research by American Banker almost two thirds of banks are in the process of implementing p2p payments; the banks not considering p2p payments are worried about cost and return on investment as it is not a top of from their customers; the research shows that while the offering might not be a revenue driver at this time it does drive engagement amongst the user base; 41 percent of banks surveyed say p2p is a tool to drive customer engagement on other digital channels and 23 percent say it is necessary to respond to competition; fintech firms PayPal and Venmo have done a lot for the p2p payments market in recent years and banks are responding but not all are convinced yet. Source.