Partnerships Help to Fuel the Growth in Small Business Lending

Online small business lenders use digital and direct marketing to help find new customers but the best way to grow is through their partnership ecosystem; lenders like BlueVine and Kabbage have used partnerships with hundreds of different firms as there cannot be enough ways to reach new customers; “I joke around that there are a thousand shitty ways to acquire a customer and we need to be good at all of them,” said Rob Frohwein, co-founder and CEO of Kabbage, to TearSheet. Source.