All Insights|Future Nexus
fintechFebruary 8, 2019

Revolut Finds itself in Hot Water over New Ads

Revolut has been advertising provocative ads across London claiming to know what users are spending money on; the ads refer to users buying a single meal on Valentine’s Day or buying a popular vegan sausage; the FT reached out to Revolut and found that the ads were spoofs, though there was no fine print explains so; the takeaway is the financial firms do know a lot about us through the data they collect; ensuring that data is safe is something that fintechs and banks need to do, especially in the digital age when the next big hack seems right around the corner. Source.