All Insights|Future Nexus
fintechMay 31, 2019

SoFi Plans to Buy Naming Rights for Los Angeles NFL Stadium

Fintech firm SoFi is working to acquire the naming rights for the new Los Angeles NFL Stadium worth almost $400mn; the deal will have SoFi paying $20mn per year for 20 years; the stadium will host both the Rams and the Chargers and plans to open in 2020; SoFi recently raised a $500mn round led by the Qatar Investment Authority and current CEO Anthony Noto was the NFL’s Chief Financial Officer from 2008 to 2010. Source.