The double edged sword of good UX: How Robinhood’s gamification of investing backfired during the market downturn

Robinhood rose to fame with its hyper-gamified user interface optimized for its PFOF (Payment For Order Flow) business model. The app made it extremely easy and appealing for young investors to get into trading, among market surges such as the meme stock trend.

Read the full article at: tearsheet.co