HTMA Holdings has developed a new savings app to help small banks attract millennial customers; Plinqit is designed to help customers save money in a goal oriented way as well as connect them to the community bank; the app rewards users for preset savings goals and provides a bonus for reviewing financial health publications; ChoiceOne Bank and First Arkansas Bank & Trust have both added Plinqit to their offerings and believe the app has the potential to better engage younger customers; small banks do not have the luxury of creating products for customers as easily as big banks and the pressure of fintech is forcing small banks to find partners like HTMA Holdings so they can better compete. Source.
