SoFi recently partnered with WeWork to offer discounted student refinancing to WeWork employees and members; the move is part of a broader strategy for the company to move beyond their initial target market of alumni from top universities; offering student loan repayments as a workplace benefit is a new trend as companies look to help young employees get out from under the mountain of student debt; “The bigger story is that the student loan pay down as a benefit is a massive industry that hasn’t even got going yet — every Fortune 500 company is going to have this as a benefit in the next year or two,” said Peter Renton, analyst and founder of Lend Academy, to TearSheet. Source.
