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Evolve Bank & Trust
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Evolve Bank & Trust

Embedded FinanceneobankOpen Bankingpaytech
·Nov. 10, 2021

Plaid’s payments ecosystem & Affirm’s decoupled debit card reveal embedded finance Trojan Horse

In this analysis, we want to update the discussion of card networks, money movement, and the potential existential threat — or perhaps evolution — to existing infrastructure. It continues the thread on articles like Is Plaid cheap at $5.3 billion for $500 billion Visa? and Marqeta's $300MM of revenue & Ethereum's $20B in ann. transaction fees highlight opportunity and industry structure, and Who are the customers of Embedded Finance, and what do they reveal about Stripe, Affirm, DriveWealth, and Green Dot?, and more generally in this research section. We map Plaid’s progress in building out a payments ecosystem, and highlight Affirm’s debit card product powered in a novel manner through open banking. The analysis visualizes a likely evolution of the space with the introduction of Web3, and highlights a couple of early symptoms.

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digital transformationgenerational changemarketingmega banksneobankSocial / Community
·Jul. 29, 2021

Step CEO CJ MacDonald on building the leading Gen-Z bank, TikTok influencers, and money culture

In this conversation, we delve deep into next generation finance and banking with CJ MacDonald, the Founder and CEO of Step – an incredibly successful neobank on a mission to improve the financial future of the next generation.

More specifically, we discuss traditional vs. digital banking, how personal experiences influence entrepreneurial the spirit, immersive market research, banking-as-a-service, the importance of financial literacy amongst Millenials and Gen-Z, the power of influencers who actually believe in a brand, aspirational brands vs. plastic Wells Fargo stage coaches, and lastly the proliferation of crypto in the minds of the next generation.

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