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Step CEO CJ MacDonald on building the leading Gen-Z bank, TikTok influencers, and money culture
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Step CEO CJ MacDonald on building the leading Gen-Z bank, TikTok influencers, and money culture

Step CEO CJ MacDonald on building the leading Gen-Z bank, TikTok influencers, and money culture

Fintech Nexus Staff·
digital transformationgenerational changemarketingmega banksneobankSocial / Community
·Jul. 29, 2021·1 min read

In this conversation, we delve deep into next generation finance and banking with CJ MacDonald, the Founder and CEO of Step – an incredibly successful neobank on a mission to improve the financial future of the next generation.

More specifically, we discuss traditional vs. digital banking, how personal experiences influence entrepreneurial the spirit, immersive market research, banking-as-a-service, the importance of financial literacy amongst Millenials and Gen-Z, the power of influencers who actually believe in a brand, aspirational brands vs. plastic Wells Fargo stage coaches, and lastly the proliferation of crypto in the minds of the next generation.

  • Fintech Nexus Staff
    Fintech Nexus Staff

    This piece was created by one of our content team members. Reach us at [email protected]

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Evolve Bank & TrustGen ZGyftMillennialsStepStripeTikTokVisa
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