I discuss Citi's roboadvisor launch and why it took the firm 12 years to get to the party. We break down the difference between financial services ingredients and the organizations that combine those ingredients to manufacture and distribute financial products. We also look at how that consumer prerogative is defining the asset management industry, and the consolidation towards monolithic passive indexing providers. Last, we talk about how people prefer mass produced Twinkies to expensive artisanal desserts. Yummy!