PleasrDAO

DAOs decentralized finance generational change marketing Social / Community

·Jul. 18, 2021

The difference between Gen Z and Millennial online culture, resulting in DAOs, decentralization, and creative financial communities

Gen Z is becoming a cultural force, reshaping culture and online society. This is starting to echo in fintech startups and crypto protocols. We explore how financial communities are beginning to congeal into DAOs, their nature and structure, and potential longer terms outcomes. The analysis identifies the differences in Millennial and Gen Z approaches — however imperfectly — to explain the frontier of social tokens and why ShapeShift chose decentralization, while Revolut chose decacorn funding.

DAOs are not socialist communes built for the benefit of humankind. Rather, they are techno-fortresses to defend, and make valuable, exclusive online tribes.

Whereas Millennials dream about a VC-funded unicorn startup, permissioned into wealth with capital from traditionally successful investors, Gen Z and crypto natives dream about bottoms-up community syndicates with trillions to spend on the sci-fi future, unshackled from regulatory overhang and the sins of the 2008 quantitative-easing past.

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DAOs Metaverse / xR NFTs and digital objects visual art

·May. 3, 2021

The top 5 NFT trends for 2021, and current state of the NFT market

This week, we discuss the current state of the NFT markets, and our top 5 trends for NFTs beyond the initial hype:

Incumbent media NFTs and enterprise IP networks
Programmatic and generative art, and the blockchain medium
Digital Museums, DAOs, and the growth of the Metaverse
What it means to own the NFT: IPFS and multi chain support
Integration into DeFi and traditional portfolio management

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DAOs eCommerce marketing microeconomics NFTs and digital objects Social / Community visual art

·Jul. 4, 2021

Luxury and Fashion market structure applied to finance, NFTs, and DAO

Luxury and fashion markets are structurally different from finance or commodity markets in that they seek to limit supply in order to generate value. This increases price and social status. We can analogize these brand dynamics to what is happening in NFT digital object markets and better understand their function as a result.

We’re not cool. That’s why we’re in finance.

But people want to be cool. As highly social and intelligent animals, we want and need to belong, differentiate against each other, and negotiate for status. We create signals and hierarchies to create pockets of relational capital, which we then cash in for real world benefits.

Such mammalian realities are contrary to the economic rendering of the homo economicus, the abstracted rational agent making choices in financial models. In 2021, our financial models are waking up and instantiating themselves, becoming Decentralized Autonomous Organizations (DAOs), spun up by DeFi and NFT industry insiders, and implemented into commercial actions onchain.

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