Julieann Thurlow of Reading Cooperative Bank saw the SoFi Super Bowl ad last year and decided to try out the lender as she watched the ad, she received a loan in a few minutes; her reaction set off a chain of events where she is now looking to accelerate her own bank's innovation to keep up with online lenders like SoFi; her reasoning is that these new entrants will begin to eat into their customers unless their technology is on a comparable scale; they now have a mobile experience where you can open new accounts and she is looking to have a mobile mortgage application live in the next year; she now attends innovation events and is looking to help their customers move into the digital age with the bank. Source
