The bank has seen behavior in the unsecured personal loan market getting out of control; lenders are trying to battle each other to offer cheaper loans in an uncertain time; Paul Lynam, chief executive of Secure Trust, said, "The competition becomes excessive; lenders tend to continue to fight for market share, which means lower pricing."; this is not the first time Secure Trust has pulled back on unsecured consumer loans; in 2006 they ceased originations only to come back in 2009. Source
