Could AI have prevented the SVB crisis? Maybe not completely, but consumer sentiment analysis could have dramatically reduced its impact.
Finfluencers have captured the attention of GenZ wealth enthusiasts. It could be a powerful tool for financial institutions.
Onalytica analyzed 5 million fintech posts starting February 2019 to come up with a list of the 100 most influential...
The New York Department of Financial Services is allowing life insurers to use nontraditional data in order to determine premium...
·
Twitter is one of the most influential social media platforms for the financial technology industry. With more than 310 million...
This week Isabelle spoke to FintelConnect's Nicky Senyard and Alana Levine, about the rise of Finfluencer marketing for fintechs.
ICICI Bank, one of the “Big Four” banks of India introduced banking services on WhatsApp just three months ago; the...
JPMorgan Chase was widely criticized for their tweet last week that talked about savings habits and the incident could help...
In 2011 Regions Bank started studying their customers usage of social media and how that might effect the bank’s interaction and understanding of them; they found household revenue of customers active on social media was 60 percent higher and household deposits of social media users was 76 percent higher than non social users; the bank has a social strategy that focuses on increasing loyalty, delivering customer service but most importantly driving revenue; Tearsheet interviewed Melissa Musgrove, head of social media at Regions Bank, about how they have evolved since 2011 with their approach to social media; they also discussed challenges faced inside the bank, what drives revenue and what keeps Melissa up at night. Source.
·
[Editor’s note: This is a guest post from Lisa Weinberger, Director of Digital Marketing at CircleBack Lending. CircleBack Lending is a Silver sponsor...