This past weekend p2p payments platform Zelle started a marketing push in 6 major US markets; Early Warning, Zelle’s owner, started the ads during last weekends NFL football games and has plans to further advertise during the Grammy Awards, the NBA All-Star Game and more upcoming events; while Zelle has past Venmo in volume the platform is not nearly as widely known and it isn’t entirely clear how many users they have because it is integrated with your banking app; the company also plans to do a push in print and digital ads over the coming months. Source.
Zelle is seeing thousands of signups each day and last year saw $75bn in payments, but fraud has become a bigger problem for the company; fraudsters have used some weaknesses like inconsistent notifications when money is sent or received and the speed of transactions because the full posting happens later; they have also seen spoof emails or texts which trick customers into authorizing transactions to a fraudster, Zelle and the banks say they are working on improving the issues. Source.
Zelle, the banking p2p payments app, saw an 84 percent jump in year over year growth with Bank of America; the app saw over 68 million transactions in 2017 through their Bank of America partnership; Zelle recently started a marketing campaign to provide more exposure to the brand as many users might not realize they are using Zelle since it is integrated with their banking app. Source.
P2P payments app Zelle saw a 60 percent jump in volume during the 4th quarter, 40 percent of which came...
US Bank saw a 104 percent increase in Zelle transactions the past four months and a 50 percent increase in customer enrollment in the peer to peer payment offering; this is another success story for Zelle as they have seen significant usage in their product with $33.6bn in volume versus $14.8bn by Venmo; Zelle is integrated with over 40 banks and has reached over 85 millions users. Source.
Zelle is hoping to grow their B to C payments by more than 10 percent in 2018; the company already...
Consumers have submitted hundreds of complaints about the p2p payments app because they are unable to sign up or access money that was sent to them; the reason behind the issues is Zelle’s security structure is very similar to that of a bank; if something doesn’t match perfectly or the users bank is outside the Zelle network then its possible they will not be able to sign on; Zelle initially launched inside their bank network only, but in September they launched their stand alone app and thats when the issues began; the company is looking at improving the process but says they will not compromise their security. Source.
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