The growth of fintech has already had a tremendous impact on the banking system; but the business model for many banks still rely on doing well when the customer is doing badly, for example with overdraft and late fees; fintech companies are approaching this challenge in a very different way; Melissa Alvarado, vice president for growth and analytics at Chime said recently of banks, “Current business models don’t align well with leading consumers to financial health”; the industry is moving to more of a focus on financial health with many fintech companies making this core to their offerings. Source.
