According to a new study by Accenture 40 percent of consumers in the UK trusted banks, up from 29 percent in 2015; customer satisfaction was also up to 70 percent, a jump of 5 percent since 2015; consumers who visit a branch once a month fell to 32 percent in 2017 from 52 percent in 2015; consumers who use mobile banking regular remained at 34 percent, pointing to a concerning trend for banks; trust and satisfaction numbers are up, but engagement numbers are down significantly as banks compete with other digital entrants; adding more features like PFM tools and financial advice can help banks to better engage consumers who are doing more of their banking online. Source.
