Reality Shares Advisors and Amplify Trust ETF have both files with the SEC to create blockchain related vehicles; the applications are not yet complete and the SEC must rule on both before they are permitted to go ahead; CoinDesk reports that both companies will focus on companies with market capitalizations above $200mn with a six month daily trading average of $1mn. Source.
U.S. Bank plans to use the upcoming Super Bowl to build brand awareness; being based in Minneapolis, home to this year’s Super Bowl, will allow the company to utilize the game to increase local exposure; the company plans to run local ads during the game along with sponsored videos on social media channels; they also plan to use local Minneapolis space in coffee shops for example to have people interact with technology and compete for prizes; “We want to get people in the space, and help them get exposed to the brand and learn a little bit and get engaged in a fun activity,” said Chris Lee, head of sponsorships for U.S. Bank, to TearSheet. Source.
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Regulators around the globe are trying to keep up with innovation happening in fintech, though the US is in danger of falling behind. Congress needs to move beyond fixing small pieces of legislation and find a better way to encourage innovation. Source.