USAA went live on Wednesday with a virtual assistant that works with Amazon’s Alexa voice interaction device; Alexa will be able to answer commands from consumers who ask about accounts, balances, spending and transactions; USAA is now one of many financial institutions working with Alexa and as American Banker points out the USAA version is more flexible with voice commands than other institutions; when prompting Alexa they do not need to say the command a certain way, they can say the command as they wish; USAA is working with software company Clinc to customize their experience, as Jason Mars, Clinc’s CEO, tells American Banker, “You’ve got this ability to speak to it in a messy, convoluted way, and the AI can understand everything, you feel like you’re speaking to a human in the room.” Source
