Apple isn’t reinventing the wheel the their new card introduced with the help of Goldman Sachs; what they are doing is taking out friction and putting the consumer first; it aims to be more intuitive and more personal than others on the market; this PaymentsSource op-ed shares that the one thing revolutionary about the product is offering similar services as their competitors, but in one localized place; if they are successful in moving customers over from existing cards and third party services it could very well cause a shift in the world of payments. Source
