The WSJ reviews Goldman’s push into consumer finance; the company first started offering loans under the Marcus brand which is the new branding for their savings account; Goldman has higher aspirations though with more initiatives in point of sale, wealth management, budgeting tools, insurance, mortgages and car loans; the company is also working with Fortune 500 companies to offer bank accounts as an employee perk; beyond their internal efforts they have also been active in acquiring fintech companies. Source
