Personal financial management (PFM) apps have had a bad few months with Prosper shutting down Prosper Daily and Capital One closing Level Money; but banks in general are still looking for ways to provide customers with their financial health; a research report by Celent in July points out that while apps are closing, banks are beginning to integrate some of the features from PFM apps; instead of sending customers to a third party app they offer the features within their own app or website as part of the everyday customer experience; Cesar Richardson, vice president for Strands America, tells American Banker: “There’s no separate path. It’s inside your day-to-day banking.” Source
