Amazon has partnered with Synchrony Financial in order to launch the Amazon Credit Builder which targets customers who have no credit history or poor credit; the program is separate from Amazon’s current card offerings which targets more prime consumers; the card offers 5% back on purchases similar to the Amazon Store Card also features tools to help cardholders understand how to build their credit; in order to serve this customer base the card is a secured card which requires deposits of $500 and also comes with a $500 credit limit. Source
