Recent research shows that younger consumers are uncomfortable with carrying credit card balances; consumers are more comfortable with products like personal loans that are more transparent and easier to understand; there has been an increased interest in point of sale financing; one company driving this trend is GreenSky which partners with banks to fund loans; the proportion of consumer loans going to point of sale financing has increased significantly at banks that partner with GreenSky including Regions, Synovus and Fifth Third. Source
