Writing in AltFi Nick Woods, Head of Financial Services at Instinctif Partners, takes a look at how the UK’s millennials interact with financial services; the vast majority, 95 percent, of millennials use high street banks even though they grew up in the age of the financial crisis they still trust the old guard; millennials who use technology want it to matter and make their lives easier; assuming technology is added to financial services will work is wrong, millennials are very focused on value; communication is the key, making sure they understand the value and that your services rise above the noise will help position digital firms the best. Source.
