There is a prevailing thought in the fintech market that millennials hate big banks and are open to giving their financial lives to innovative fintech companies; data from J.D. Power shows that 56 percent of millennials have their core checking account with big banks and they are equally satisfied with big banks as they are with regional and community banks; almost 50 percent would choose Amazon to bundle a subscription service, second on the list is a bank or credit union, this is higher than Apple and PayPal; while millennials might not love banks they certainly still trust them in many cases and this shows there is a lot of opportunity available. Source.
