Paytm is looking to expand beyond their Indian roots and Canada is their first test case; “Paytm Canada is our beta test, or our warhead to get an entry into new geography beyond India,” said founder and CEO Vijay Shekhar Sharma to TearSheet; while their bill pay products help top build customers their big revenue driver is when businesses pay them fees to accept payments; the current test case in Canada has Paytm signing up thousands of Canadian companies where they incentivize customers to pay bills with cash back offers; having a large Indian population in Canada has helped the company gain early success, but expanding to markets like the US is a different type of challenge. Source.