VisibleThread recently launched their 2018 clarity report on the state of U.S. Banking Communications and among the findings is that banks are communicating in ways the average American doesn’t understand. In fact, even the best performing banking websites are apparently far more difficult to read than they should be. “The financial services industry is one of the least trusted according to the Edelman Trust Barometer 2018. When asked what most damages trust, the number one response was unclear terms and conditions,” says Fergal McGovern, CEO of VisibleThread. “Our report shows that there’s vast room for improvement for banks to communicate better with people.” Source.
