Robo advisors have been increasingly gaining market share however Morgan Stanley says they are not likely to overtake incumbents; in a research note the bank says it is predicting a $6.5 trillion market globally for robo advice by 2025; despite the initial growth and market opportunity for robo advisors, the competitive landscape shows investors will still demand human advice; as a result, the hybrid model for robo advice is expected to emerge in the next wave of innovation for the industry; Betterment provides a market leading example of a hybrid model with its new Betterment Plus and Betterment Premium services announced in January. Source
