Online small business lenders use digital and direct marketing to help find new customers but the best way to grow is through their partnership ecosystem; lenders like BlueVine and Kabbage have used partnerships with hundreds of different firms as there cannot be enough ways to reach new customers; “I joke around that there are a thousand shitty ways to acquire a customer and we need to be good at all of them,” said Rob Frohwein, co-founder and CEO of Kabbage, to TearSheet. Source.
