According to Bloomberg, Ripple attempted to provide financial incentives to exchanges Gemini and Coinbase for its XRP cryptocurrency to be listed; Some believe that the exchanges are reluctant to include XRP because the token could be deemed securities because it is controlled by one single company; the article by Bloomberg shares that a Ripple executive offered a $1 million cash payment to Gemini which was followed by other incentive offerings; Ripple also offered lending Coinbase $100 million of XRP to let users trade the asset. Source
