JPMorgan Chase, Wells Fargo and now Ally Bank have all outsourced a part of their home lending process to fintech...
Ally Bank is launching an augmented reality game during the Super Bowl to help customers visualize and think about savings; Ally Big Save can be used during Super Bowl commercials to drag bills in a digital piggy bank and they are granted points during the game; the goal is to make people have fun but think about saving money; “While the game is a lot of fun, it’s also a way for Ally to help consumers focus on saving for something bigger to make a more meaningful impact on what matters most to them and those they care about,” said Andrea Brimmer, Ally’s chief marketing and public relations officer, to TearSheet; Ally is not the first bank to experiment with augmented or virtual reality, other banks have started to use the technology as means of innovative marketing to engage customers. Source.
Ally Bank has expanded its banking products to include mortgages and will offer the loans through an online service called Ally Home; the online service offering seeks to meet heightened expectations and shifting market priorities for digital, tech-driven customer experiences; with Ally Home, borrowers will have the option to manage their communication through email and their documentation online through any device; the bank also says it has partnered with mortgage servicing specialist, LenderLive, to provide fast and efficient service. Source
Ally Bank found that people consult reviews before a lot of purchases but they don’t take the same tactic when...
Ally Bank, Goldman Sachs GS Bank and Sallie Mae Bank are all paying much higher rates for deposits which can put brick and mortar competitors in a tough spot; banks typically lag a bit when it comes to rates so their current loans can reprice and profits are not hit; though they could lose deposits if they wait to long to raise rates as customers will move to the better rate; Fitch Ratings released a report Wednesday showing online bank rates were 1.18 percent versus brick and mortar rates of 0.075 percent. Source.