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Kantar

EuropeFintechNews Roundup
·Oct. 13, 2017

New Report Shows UK Financial Institutions Ignoring Women

A new report from Kantar says UK financial institutions could be missing a £130bn ($173) opportunity by not winning over women; they are not targeting women in ads and are missing the potential for a significant boost in savings and investment; the report also shows that 38 percent of women feel in control of their financial future and women retire with a third of the savings compared to men; targeting women can not only help to bring these number up but the study also shows women are more apt to recommend financial services than men. Source.

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