Rachel Schneider discusses a new way of thinking about the financial lives of Americans; suggests that many of the models are out of date; Schneider worked with a research project called US Financial Diaries which worked with 235 families to learn about every dollar that they spent, borrowed, saved, earned, and more; through the research they understood these families on a much deeper level to understand the 'why' behind financial decisions; Schneider shares many interesting data points including income and spending spikes in the lives of Americans; highlights the opportunities for fintech companies in the US. Source
