Step

exchanges / cap mkts gaming & sports governance identity and privacy Metaverse / xR NFTs and digital objects regulation & compliance Social / Community

·Sep. 6, 2021

Financial Mythmaking with $200MM of Loot NFTs and their growing world

We discuss the top-down and bottoms-up approaches to innovation and project building. For the former, we reference Australia’s draconian surveillance laws, and the integration of US driver’s licenses into Apple’s wallet. For the latter, we dive into the Ethereum-based Loot project and its incredible derivatives, $500MM token, and $200MM of volume. Last, we conclude by highlighting the role of creators on the coming wave of Fintech.

Read Full Story

digital transformation generational change marketing mega banks neobank Social / Community

·Jul. 29, 2021

Step CEO CJ MacDonald on building the leading Gen-Z bank, TikTok influencers, and money culture

In this conversation, we delve deep into next generation finance and banking with CJ MacDonald, the Founder and CEO of Step – an incredibly successful neobank on a mission to improve the financial future of the next generation.

More specifically, we discuss traditional vs. digital banking, how personal experiences influence entrepreneurial the spirit, immersive market research, banking-as-a-service, the importance of financial literacy amongst Millenials and Gen-Z, the power of influencers who actually believe in a brand, aspirational brands vs. plastic Wells Fargo stage coaches, and lastly the proliferation of crypto in the minds of the next generation.

Read Full Story

Opinion

·Nov. 9, 2021

The Next Big Thing in Fintech: Teen Banking

There are more offerings today for kids and teens to get started managing their finances.

Read Full Story

DAOs eCommerce marketing microeconomics NFTs and digital objects Social / Community visual art

·Jul. 4, 2021

Luxury and Fashion market structure applied to finance, NFTs, and DAO

Luxury and fashion markets are structurally different from finance or commodity markets in that they seek to limit supply in order to generate value. This increases price and social status. We can analogize these brand dynamics to what is happening in NFT digital object markets and better understand their function as a result.

We’re not cool. That’s why we’re in finance.

But people want to be cool. As highly social and intelligent animals, we want and need to belong, differentiate against each other, and negotiate for status. We create signals and hierarchies to create pockets of relational capital, which we then cash in for real world benefits.

Such mammalian realities are contrary to the economic rendering of the homo economicus, the abstracted rational agent making choices in financial models. In 2021, our financial models are waking up and instantiating themselves, becoming Decentralized Autonomous Organizations (DAOs), spun up by DeFi and NFT industry insiders, and implemented into commercial actions onchain.

Read Full Story