Generation Z is defined as anyone born on or after 1995, this growing segment is the new holy grail for financial services firms who are looking at a potential new user base; banks are already at a disadvantage due to the most recent recession and the digital nature of these users; for banks to potentially gain market share among generation Z they need to create a truly different digital experience and redefine what these users might think of a bank; seeing that they are bigger than generation X and baby boomers will ensure that banks and fintech will be looking to provide the best experience possible in the coming years. Source.
