Banks have a treasure trove of data at their fingertips but they need to analyze and segment this data before it can become truly useful
Let’s look at the recent Fortnite blackout and compare it to neobank Chime's embarassing down time, as well as explore the business model implication of what it means to be the social square where people hang out. Does Finance have such an equivalent? Maybe it is Venmo, crypto Twitter, or the credit unions. We also look at statistics behind influencer marketing, and how influencers have usurped the position of music labels. Perhaps banks should get ahead of this game too.
CashBack+ is a suite of products letting shoppers earn cash back on their purchases. The white-label offering is from New York-based Prizeout, whose technology integrates with credit unions' online banking systems.
Let's make a collective decision to see the glass as half-full. While physical banking (7,000 US branches gone during 2012-2017) and employment in the sector (425,000 jobs lost since 2013) has been contracting, digital commerce, banking, and investment management have been growing. Even DFA is finally giving in and lowering fees on their $600 billion institutional mutual fund family. Of course, Fintech has been a slow and gradual transformation, not a rapid disruption. We can make a choice to bemoan the loss of the past, or a choice to express an excitement for the future and participate in its making. Which side are you on?
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If AI is properly deployed, it improves credit unions’ fraud decisioning capabilities, Provenir’s EVP for North America Kathy Stares believes.