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Embedded Finance

Embedded FinanceneobankOpen Bankingpaytech
·Nov. 10, 2021

Plaid’s payments ecosystem & Affirm’s decoupled debit card reveal embedded finance Trojan Horse

In this analysis, we want to update the discussion of card networks, money movement, and the potential existential threat — or perhaps evolution — to existing infrastructure. It continues the thread on articles like Is Plaid cheap at $5.3 billion for $500 billion Visa? and Marqeta's $300MM of revenue & Ethereum's $20B in ann. transaction fees highlight opportunity and industry structure, and Who are the customers of Embedded Finance, and what do they reveal about Stripe, Affirm, DriveWealth, and Green Dot?, and more generally in this research section. We map Plaid’s progress in building out a payments ecosystem, and highlight Affirm’s debit card product powered in a novel manner through open banking. The analysis visualizes a likely evolution of the space with the introduction of Web3, and highlights a couple of early symptoms.

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Embedded Finance
·Apr. 23, 2024

Contextual finance: Viola Fintech’s recipe for moving beyond embedded

A report from Viola Fintech shows why companies must go beyond embedded to contextual finance if they want their share of a $588 billion pie.
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Embedded Financemarketingneobankroboadvisor
·Apr. 29, 2019

Wealthfront’s $1 Billion of Cash in Two Months

In news of cross-selling financial products across categories, roboadvisor Wealthfront has gathered a nifty $1 billion of deposit assets for its 2.29% interest-yielding non-bank cash account. Given that the firm has a little over $10 billion in managed investment assets, charges somewhere between 0 and 25 bps on those assets, and took years of wiggly pivoting to get to the current stage, it is fair to consider this influx a big win in terms of client traction. It is also $22 million of annual interest payments. A couple of things come to mind that are worth pulling apart.

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Embedded Finance
·May. 20, 2024

Embedded lending’s many considerations

Embedded consumer lending offers many benefits over BNPL. Working with a BaaS provider like Finastra allows banks to control their roadmap.
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Guest Post
·Nov. 1, 2023

How embedded lending changes the game for non-fintech startups

Embedded lending technology now allows any brand to offer high margin lending products quickly and easily.
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Embedded Finance
·Apr. 16, 2024

Pipe Launches Embedded Capital-as-a-Service for Small Business

Pipe is launching a new embedded finance product to help small businesses. Their Capital-as-a-Service product has three launch partners.
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Embedded Finance
·Jul. 13, 2023

Is embedded finance dead?

Is embedded finance dead? Ahon Sarkar said your answer depends on where you fit into the ecosystem. Sarkar is the general manager of Q2’s Helix division. Helix works with companies to make personalized banking products.
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Embedded Financemonetization / commercialpaytechventure capital
·Jan. 18, 2021

Explaining ~100x revenue multiples for Affirm, Checkout, Rapyd, and other fintech companies using systems theory

This week, we look at:

  • Over $1 billion in raises announced last week, and over $10 billion in Fintech company value creation: Checkout.com with $450 million at a $15 billion valuation, Affirm more than doubling after its IPO to $30 billion, lending enabler Blend raising $300 million, and payments enabler Rapyd raising $300 million.

  • A systems theory framework that explains the stocks and flows of goods and services, and what monetization strategies are available to fintechs

  • How transactional models are thriving and creating 50-100x revenue multiples

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digital transformationEmbedded Financeenterprise blockchainexchanges / cap mktsmega banksneobankOpen Bankingopen source
·Dec. 8, 2021

What Goldman’s institutional financial cloud on Amazon means for embedded finance

In this analysis, we focus on Goldman Sachs launching an institutional embedded finance offering within Amazon Web Services, and Thought Machine raising a unicorn round for its cloud core banking platform. We explore these developments by focusing on the emerging role of cloud providers as distributors of third party software, think through some of the implications on standalone fintechs and open banking, and check in on AI company Kensho. Last, we highlight the difference between Web3 and Web3 approaches to “cloud”, and suggest a path as to how those can be rationalized in the future.

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decentralized financeEmbedded Financepaytechphilosophy
·Jun. 29, 2020

Wirecard’s collapse hurts Fintech & Crypto start-ups, like Lehman and Enron burned the economy

This week, we consider the impact of financial infrastructure collapse and who really gets hurt through the lens of Wirecard, Enron, and Lehman Brothers. Yes, there are investors in the entity that will lose value. But there are also clients and counterparties of Wirecard, like Curve, Revolut, and Crypto.com. In the case of Lehman, there was a $40 trillion derivatives notional amount that took twenty years to wind down. We also consider the most recent $500,000 hacking in DeFi of an automated market maker to see if there are common threads to be drawn between the two worlds.

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