Embedded finance can help small businesses manage their money end-to-end, but not all companies are equipped to offer it properly.
Assurance came on my radar courtesy of Financial Technology Partners, which was the investment banker on Assurance's $3.5 billion sale to Prudential. Notably, the company is just 3 years old -- which comes out to a cool billion of enterprise value per year, likely a record comparable to the very few Ant Financials. Depending on the details, this is about $25 million of value per employee. So what does the company do? Simple, really. It is a destination website licensed to sell all types of insurance product (e.g., life, health, auto), with a clean onboarding questionnaire like any other roboadvisor, which then matches against policies on offer from third parties. AI and data science are used as the recommendation engine. It is a Kayak or Money Supermarket of insurance, simply designed, cleverly wired, with killer founders.
Checking out in a physical store often involves special hardware that can create a barrier for BNPL adoption. Embedded lending is the solution.
A report from Viola Fintech shows why companies must go beyond embedded to contextual finance if they want their share of a $588 billion pie.
While BNPL has garnered most of the headlines in recent years, developments in embedded lending may end up having a more lasting impact on point of sale financing
PayPal just launched what it calls a super app. It has a cash account with a 0.40% interest rate, direct deposit, money movement, bill pay, and remittance features. It also integrates shopping functionality with rewards and cash back. In this analysis, we compare this offering with Google Pay and Square Cash App, as well as trace the DNA of PayPal to understand whether such an offering will succeed where others failed.
In news of cross-selling financial products across categories, roboadvisor Wealthfront has gathered a nifty $1 billion of deposit assets for its 2.29% interest-yielding non-bank cash account. Given that the firm has a little over $10 billion in managed investment assets, charges somewhere between 0 and 25 bps on those assets, and took years of wiggly pivoting to get to the current stage, it is fair to consider this influx a big win in terms of client traction. It is also $22 million of annual interest payments. A couple of things come to mind that are worth pulling apart.
As fintechs and tech giants engage in finance through embedded solutions, banks may need to become the center of their own digital ecosystem.
In this conversation, we talk with Anil Aggarwal of Clarity Payment Solutions (acquired by TSYS) and TxVia (acquired by Google) about how he “stumbled” upon the payment space at the right time.
Anil is an absolute FinTech icon as the founder of renowned FinTech conferences – Money20/20 and FinTech Meetup. Additionally, we explore the various concepts of payment network utlity, the market timing large platform shifts, as well as, how social capital and community formation can serve as drivers towards the monetization of our attention even further.
Is embedded finance dead? Ahon Sarkar said your answer depends on where you fit into the ecosystem. Sarkar is the general manager of Q2’s Helix division. Helix works with companies to make personalized banking products.